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WELCOME
 
Welcome to the September 2010 SVPG newsletter.  This month we will be discussing the nationwide scope of our small law firm and the ways in which our practice is "friendly" to our clients.

We have reviewed in previous newsletters the unusual interaction between our firm and our clients:
  • from the warm phone greetings when you call -
  • to the informal though prompt communications with our staff -
  • to our firm's fixed quotes for our services -
  • to the absence of hourly billing and "nickel-diming" -
  • to the absence of telephone "hells" and to immediate 2-way communicating -
  • to the friendliness of our firm's responses to needs for last-minute conferences -
  • and to our team-oriented services where more than one professional can answer your questions -
Our firm seeks to help clients whether near our main offices or not.  The local friendliness when we personally meet with clients is extended to do services seamlessly for our clients throughout the nation.  As interaction software systems get better and use broader bands, our meetings and conferences with our clients almost begin to duplicate the friendly local feel.

Our geographically furthest clients compliment our reachability and presence despite time zone differences.  In time, we plan to have multiple satellite offices to even better expand services to our clients.  Lastly, every staff member at our firm must be devoted to helping clients better each day with the knowledge and skills needed in our profession.
"We don't need the hardhat to do the job quote."
SVPG hardhat
Intellectual Property News

PATENTS AND JOB CREATION

Judge Paul R. Michel (former chief judge of United States Court of Appeals for the Federal Circuit) recently co-wrote an article for the New York Times entitled "Inventing Our Way Out of Joblessness."  The article outlines the benefits that issuing patents could have on the economy and in job creation.

Of note were the following suggestions for Congressional action:
  • Congress should give the patent office a budget of $1 billion to update the USPTO computer systems and hire and train Patent Examiners to clear the backlog of patents; and
  • Congress should establish a tax credit of up to $19,000 for every patent that a business receives ("[E]nabling [businesses] to recoup half of the average $38,000 in patent office and lawyers' fees spent to obtain a patent.").
The authors project that implementing the above suggestions would create about 2.5 million new jobs over three years.

You can read the entire article here.
 
THE U.S. PATENT OFFICE HAS A FACEBOOK PAGE

The USPTO has a facebook page.  As of the date of this writing, its page has 2,003 "likes."  Become a "fan" of the USPTO on facebook
here.

Patent Tidbits

Great Inventions in History
 
1. Electric Stringed Instrument - Lloyd Loar - Pub. December 31, 1935

The first magnetic pick-up was invented in 1924 by Lloyd Loar, a Gibson employee. The real first all electric guitars were made in 1931 by the Electric String Company. Designed by, amongst others, the legendary Adolf Rickenbacker, these 'fry pan' guitars were made of aluminum and played across the knees with a slide.The first electric or electrified acoustic guitar was the Gibson EL150 in 1936.


Stringed Musical Instrument

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US2025875 A
Stringed musical instrument
LLOYD A LOAR

2. Gas Powered Lawn Mower - Leonard Goodall - Pub. July 23, 1940
Rotary grass cutter
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US2208972 A
Rotary grass cutter
LEONARD GOODALL

3. Light Bulb -  Thomas Edison - Pub. Jan 27, 1880

ELECTRIC LAMP 
Click Image for PDF and larger image

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US223898 A
ELECTRIC LAMP
EDISON THOMAS ALVA
Alphabet Soup

M- Maintenance Fees: fees paid at the 4th, 8th, and 12th year anniversary of issuance in order to keep a United States patent enforceable.  The penalty for non-payment of the maintenance fees is termination of the patent rights.
 
N-Notice of Allowance or NOA: a notice from the USPTO that the applicant is entitled to a patent under the law, stating a request for payment of a specified issue fee (and/or a possible publication fee), and is typically due within three months of the NOA's mailing date.
 
O- Oath: a signed document in which an applicant: declares that they are the original inventor(s), states their country's citizenship, confirms that they have reviewed the contents of the specification and claims of the patent application, and acknowledges their obligation to disclose any information regarding patentability.  An oath (also called a declaration) is required from the USPTO for each nonprovisional patent application.

SVPG Comic
Marty's hows and whys

Issue I:Negative Campaigning

By: Marty Stoneman

Patent practice requires unusual skills in two completely different language worlds.  The two worlds are mathematical and natural language. In patent practice, we must be experts in understanding hard sciences and technology modeled in concrete mathematical ways.  We must also be experts in using natural languages, especially to better persuade and argue and not to be vulnerable to unfair persuasion of a party which may be opposed to the interest of our client.

Our human brains understand each of these two language-types in a different way.  Our brains understands mathematical languages, in a sense, as the kind of space geometry description that is very old evolution-wise in animal sensory equipment and is automatic to us and not under conscious control. Our brains understand natural languages as creating "substitute" experiences imaginatively in the virtual worlds in our heads (to interact with and blend with "real" experience).

In a sense, mathematical symbols are concrete and math symbols have a neutral meaning or semantic content (that is, it does not matter if the semantic content is approved or disapproved -- for example, the number three has the same semantic content or meaning whether a listener approves the number three or does not approve the number three).

Natural language symbols are reminders of a listener's experience associated with a symbol so such symbols might be relatively specific and, within humans having similar experience in a language group, may have a somewhat neutral semantic content (in terms of reminding each human of a somewhat similar imaginary experience).  Examples of relatively neutral such words are: child, picture, food, etc.

But natural language permits "stuffing" of approvals or disapprovals into and mixed up with the semantic content of natural language symbols, creating such natural language expressions mixed with disapprovals as: brat, ugly picture, bad food, etc.  Or, if approvals are stuffed in we have: angel, beautiful picture, great food, etc.  Since such non-neutral expressions act as reminders to a listener of previous experience of that listener, and since, in a multi-cultural society each sub-culture has approvals and disapprovals different from each other subculture, each use of a non-neutral expression creates unique experiences in the heads of each listener.

The way the use of non-neutral expressions, or name-calling, or negative campaigning, works is that the speaker can control whether the listener is being reminded of an experience which is painful to that listener by "stuffing/mixing" disapproval into the expression or being reminded of an experience which is pleasureful by "stuffing/mixing" approval into the expression.  In this way, non-neutral expressions, without controlling the specific reminder brought to the imagination of a particular listener, always control, at least for a few seconds, whether the listener is experiencing pain or pleasure.  It is then relatively simple to associate your candidate with pleasure and/or the opposing candidate with pain.  Then the conditioning effects which occur (well-known) are non-conscious and not stoppable without special training.

Since, for example, a spoken symbol causes an air pressure pattern against an eardrum which pattern creates a virtual experience for the listener in just a few milliseconds, the special training is not amenable to reasoning or critical thinking -- experts are fooled and conditioned in this way just as easily as children. One needs to undergo training that will permit recognition of the non-neutral expression -- when one wishes to recognize such -- within milliseconds and such training must interfere with the automaticity of the virtual experience.

In this sense, negative campaigning is always a miscommunication of message and always unfairly fools the listeners in a non-conscious way.

But it works, unfair or not, and probably will be used, with "I approve this message", by politicians and others until educators (in democracies like the U.S.A.) universally train voters how not to be non-consciously controlled.

  September 2010 Edition
In This Issue

Intellectual Property News

Patent Tidbits

Alphabet Soup

Monthly Comic

---NEW!---
Marty's hows and whys

Issue I: Negative Campaigning

Stoneman Volk Patent Group

Offices:

3770 N. Seventh St. Suite 100
Phoenix, AZ 85014

501 W. Broadway St. Suite 800
San Diego, CA 92101

Tel: (888) 252-2200
Fax: (877) 786-6362
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Viewing the information on this newsletter is not intended to constitute legal advice or to create any attorney-client relationship. The information provided in this newsletter is for general information purposes only. All the documents, forms and information on this newsletter are generic in nature and must not be regarded as legal advice. The law changes periodically and we make no representations that any of the information is accurate. You are not to make any inference from this newsletter that our firm represents you or would be able to represent you; or that the information contained herein applies to your specific circumstances. You must seek legal counsel to ascertain your rights and obligations.

Stoneman Volk Patent Group | 3770 N Seventh St | Suite 100 | Phoenix | AZ | 85014